Xero is excellent software. It is built for a different person.
If your life is a small business with a bookkeeper, Xero is a strong fit. If your money crosses salary, business, property, super and household records, myaccountant is built for that wider shape.
Where Xero is genuinely strong.
Xero has earned its place. The interface is clean, the connected app network is the largest in the category, and the network of Australian bookkeepers trained on the platform is enormous. If you run a small business with employees, have an accountant who prefers Xero, and live inside Business mode most weeks, Xero is one of the strongest products in the world at that job.
Who Xero is for. Who it isn't.
Xero is a small-business platform. It assumes the business is the centre of the record.
That is not the shape of many Australian financial lives. A salary, a side thing, a rental property, super, investments and household accounts do not sit neatly inside one business file.
What myaccountant is shaped around.
myaccountant starts from the person and household, then adds the business if there is one. Personal, Property, Business and Payroll sit beside each other, so the record can match the life.
Three specific things, if you want the detail.
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Scope: the business vs. the life.
Xero shows the business. myaccountant shows the business beside household, super, property and investments. The difference is scope.
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Audience: designed for the bookkeeper, or designed for you.
Xero's interface is beautifully built for an accounting-literate user. Every line of it reads clearly to someone who already knows what a general ledger is. myaccountant is built for the person who does not, and who does not want to become one. If your accountant is a collaborator in your books rather than a translator of them, the product shapes differ.
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AI: the feature vs. the Workflow.
Xero has useful AI features. myaccountant uses bounded document workflows: one job, one source, one review trail. The difference is how easy the work is to inspect.
Closing
If your life is mainly a business file, Xero may be right. If your financial life is larger than the business, come and see ours.